“People don’t know what they want until you show it to them.”
This quote reflects Jobs’ belief in visionary leadership and the importance of innovation. He emphasized that great marketing involves anticipating customers’ needs and desires—even before they can articulate them—and presenting solutions in ways that resonate and inspire.
Another notable quote from Jobs about branding and marketing:
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
This underscores the importance of storytelling in marketing, where brands must communicate not just what they do, but why they do it, to build emotional connections with their audience.
Both quotes highlight Jobs’ genius in blending marketing with innovation and human emotion.